The success of a special event can depend upon the amount of publicity and marketing generated to promote it. To be successful, people need to know about the event and want to come to it. They need to perceive that it is something special and they want to be part of it. Publicizing the event is also another way to highlight the involvement of local volunteers. Photos can be taken during rehearsals or some other preliminary activity of the event and then sent to local newspapers with an accompanying article featuring current event and the volunteer help. This can be a motivator for volunteers and also recruit additional interest in volunteering in the community, and further promote the event. The important questions are why the event needs media coverage and who will benefit from it. When these can be answered, there are several ways to publicize a special event.

Radio stations can help provide media coverage for your business or special event. It is a great idea to turn to a production company for quality audio post productionand other audio production services. Some of them have in-house voice talent or partner up with voice talent agency. In both cases, you have a choice of voice overs and voice talent to best suit your business needs.

Some of audio production companies also offer promotional andcorporate video production. Consider this if you want to broadcast your special event on TV or use a quality video production for online marketing of your business. Digital advertising should be given consideration as well. This is one of the latest marketing trends with a high ROI.