How to Market Your Company (With Wrist Bands)

Marketing a company, website, a message or an entire brand can seem overwhelming and challenging with today's increasing use of social media, gadgets and electronics that allow thousands of advertisements into their lives each day. When you want to stand out and use an unconventional method of marketing your product, services or brand, you can do so with the use of wrist bands.
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Why Wristbands Make Sense for You

Wristbands are put to a thousand uses daily, yet we tend to not even notice. At events, at bars, at parties, at conventions, for security purposes.
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Wristbands: Easy Crowd Control For Special Events

Big parties and gatherings can be so much fun, and food and drinks, music, contests, are just the tip of the iceberg when it comes to planning a holiday party or great event. While all those details are rather exciting to plan, one critical step could mean the difference between a fun, successful party and chaos: events crowd control.

One easy step is to designate security personnel. There should be at least one security person for every 50 people expected at the event. Keep in mind that the purpose of security is not to impede a good time, but to quickly nip a potential problem in the bud.

Another easy way to maintain organization and minimize trouble is to use colored tyvek wristbands or vinyl wristbands. If you’re checking tickets or IDs at the door, this should be a very simple task. Have multiple colored paper wristbands for varying level of admission. For example, at a music festival, discreetly designate the allowances of guests and their access to perks. Those who donate a minimal amount, identified by a blue wristband, have access to all music performances, free parking, and access to food vendors. Moderate donors, who get yellow event wristbands, get VIP seating for the musical performances, preferred parking and tickets redeemable for free food and beverages. The platinum donors, with white wristbands, have access to VIP seating, backstage passes, and unlimited food and beverages. If the festival staff know the meaning of all wristbands for event, the crowd will be easily controlled, preventing chaos.

For smaller events, you may choose to use two different plastic wristbands to identify those who can legally drink from minors. Checking IDs at the bar can be time consuming and frustrating in low lights and with numerous requests. Wristbands for event security are an incredibly helpful detail, no matter the size of your special event.
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Invitations, Tickets, Wristbands for events

Centuries ago, in the times of balls, masquerades and dinner parties, there arose a need for a way to easily identify guests from unknown or unwanted intruders. The solution was to send out an invitation, the great-grandmother of the event ticket. These invitations were checked at the door of the event, usually by a servant or butler, and those without invitations were not permitted to come into the party without approval from the host. More recently, those invitations evolved into tickets. Tickets were either collected upon entry, or torn and returned to the guest. Yet another modern evolution in party control is the use of wristbands. Let’s think about some of the goals of events and decide which of the three is more appropriate. Keep in mind that if there is no event marketing or advertising for the event, the place and time must be disclosed through some sort of invitation, written or verbal.

Access Levels - Once inside the event, there may be the need to identify different groups of people, such as general admission and VIP. Tickets may be lost and cannot be identified without inconveniencing the guest. Tyvek wristbands or vinyl wristbands allow staff to monitor the crowd from the opposite side of the room.

The winner?

Wristbands.

Re-Entry - If people need to leave and come back in (this could happen for a variety of reasons), you’ll need a way to identify returning guests from intruders. Tickets, once again, can be easily lost or left with a companion inside, and a “no re-entry” policy is inconvenient, so the best solution is to allow free guest flow in and out of the event.

The winner?

Wristbands.

You’re not throwing a party in the 19th century, nor are you a control freak who wants to dictate every aspect of their guests’ experience, so just pick up some durable, waterproof plastic wristbands for event security and crowd control and have a smarter party.
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How To Publicize Special Events

The success of a special event can depend upon the amount of publicity and marketing generated to promote it. To be successful, people need to know about the event and want to come to it. They need to perceive that it is something special and they want to be part of it. Publicizing the event is also another way to highlight the involvement of local volunteers. Photos can be taken during rehearsals or some other preliminary activity of the event and then sent to local newspapers with an accompanying article featuring current event and the volunteer help. This can be a motivator for volunteers and also recruit additional interest in volunteering in the community, and further promote the event. The important questions are why the event needs media coverage and who will benefit from it. When these can be answered, there are several ways to publicize a special event.

Radio stations can help provide media coverage for your business or special event. It is a great idea to turn to a production company for quality audio post productionand other audio production services. Some of them have in-house voice talent or partner up with voice talent agency. In both cases, you have a choice of voice overs and voice talent to best suit your business needs.

Some of audio production companies also offer promotional andcorporate video production. Consider this if you want to broadcast your special event on TV or use a quality video production for online marketing of your business. Digital advertising should be given consideration as well. This is one of the latest marketing trends with a high ROI.

With so many choices to promote your business, ranging from audio production to online marketing and link building for better search positioning can be beneficial for any type of business, regardless whether a company sells wristbands for events, plastic wristbands, or Aveda hair products and Bumble and Bumble shampoo. Just make sure you have a marketing strategy for promoting your business and trust a reliable production company to publicize your special event.
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